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Blazing Blade: Shan Zhai of Monster Hunter

KeyWord: Blazing Blade,shan zhai,clone,copycat,Monster Hunter,MH,Capcom Summary: "Shan Zhai", which means copycat or clone in English, may be the most popular term in China nowadays. Many game companies have been involved in Shan Zhai scandals. Similarly, due to Shan Zhai, Beijing Joychina is also in deep water now.

 

"Shan Zhai", which means copycat or clone in English, may be the most popular term in China nowadays. Many game companies have been involved in Shan Zhai scandals. Similarly, due to Shan Zhai, Beijing Joychina is also in deep water now.

A recently disclosed gameplay video for Blazing Blade, an action MMORPG announced last year and currently under development by Beijing Joychina, has put the game in the spotlight. This 3-minute video set all the Monster Hunter fans on fire. All players' comments are something like "Shan Zhai"; "Plagiarism", "Don't they fear being accused by Capcom for infringement?", etc.

 

Players are right. It was reported today that Capcom had asked Beijing Joychina to offer explanations for the plagiarism, but Joychina stated that they never plagiarized Monster Hunter and that Blazing Blade was a legal product with independent intellectual property rights.



Maybe you'll ask why the video aroused the attention from Capcom (a company based far away in Japan) in such a few days after its release. Well, you may get the answer after reading on:

On May 16th, the video was put on a famous animation site in China, receiving tens of thousands of hits in a few minutes.

On May 18th, the video was featured on a famous Japanese video site. Till now, it has been played for more than 130, 000 times.






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